About I'm Up Next
I'm Up Next was created to inspire confidence, ambition, and possibility in the next generation. We believe every child deserves to see themselves as future leaders, creators, athletes, innovators, and change-makers. Our brand is designed to remind kids that their dreams matter now, not someday.
From classrooms to playgrounds, from sports to science, I'm Up Next represents a mindset: confidence, purpose, and believing your future is already in motion.
THE WHY
Representation Matters
Children are shaped by what they see.
That's why we create apparel and accessories that encourage kids to dream bigger, move boldly, and see themselves in every opportunity around them.
Whether it's healthcare, athletics, art, technology, construction, or leadership, every child should feel like they belong in the future they imagine.
Why We Started
I'm Up Next started with the simple idea that what children wear should inspire them. We wanted to create something bigger than clothing. We wanted a brand that speaks confidence into the next generation and reminds every child that their future has value.